top of page
Aage badhe with Nescafe
Advertising Project
An initiative to portray the key features of nescafe
Nescafé has not been effectively highlighting the key benefit of its instant coffee—providing quick preparation while preserving taste and aroma—which needs to be addressed.
Youtube Advertising: YouTube advertising is considered effective because it provides access to a large and diverse audience, offers video formats for engagement, allows precise targeting, is cost-effective, offers measurable results, and integrates with Google's tools
Instagram Story
Instagram story: The "Swipe Up" feature in Instagram Stories benefits marketing by allowing you to include direct links to your website, provide a clear call-to-action, track engagement, generate leads, promoting products, and driving traffic to event pages or registration forms.
Interactive Poster
The interactive poster offers an enjoyable method for conveying information. In this poster, the Nescafe sachet is affixed, revealing a message when the sachet is pulled, as there is a printed message behind it.
Website branding
Website banners offer benefits like promoting products, providing important announcements, guiding navigation, reinforcing branding, featuring CTAs, highlighting content, and enhancing aesthetics.
Retail Advertising
Companies specializing in rapid home delivery, such as Swiggy, Blinkit, and Zepto, are experiencing significant growth in major cities. As a result, adopting retail advertising by including instant coffee sachet samples with each home delivery order makes it the fastest and most effective advertising method among urban society members.
bottom of page